Communication on Gust
What's the difference between an Announcement and a Discussion?
Discussions are reply-all communications. Replies go through Gust, where they are captured and sent to everyone in the thread.
Announcement replies are sent only to the sender. When users reply via email the reply bipasses Gust and is sent directly to the sender's email. The reply-to address will be the sender's email.
How do I target specific group members only with a communication?
In Deal Discussions you can select a specific audience within the deal participants, or you can select "All Participants" to send it to everyone who has access to the deal.
In Group Discussions and Announcements, you can choose to send them to either All Active Members, or you can send them to a specific subgroup.
Who sees a Deal Discussion?
Whether or not you get sent, or can access a Discussion is based on two factors, being a Participant and being subscribed. Members who have access to a deal are considered "Deal Participants."
Deal Subscription automatically happens when a participant expresses an interest level a deal. All members who are set to "Observing" will be subscribed. (Members can also manually unsubscribe themselves, if they wish to express an interest level without being subscribed. They can also change their default settings to be automatically subscribed to all deals immediately when they gain access, without having to set an interest level. Different configurations work better for different groups.)
The table below breaks down who gets notified of a discussion by email, who receives it in their Activity Summary, and who can access it in the deal room.
Can I create a Communication via email?
Yes. You can create a group announcement via email by emailing a special email address listed in the Communications section of Gust. Messages created this way are always Announcements, so email replies will go directly to you. Announcements created via email are always sent to all members.
Can I create an announcement at the Deal level?
No. Communications at the Deal level are always "Discussions" with a reply-all behavior.